• As of August 2016, the total world population was reported to be of 7.4 billion people.
  • The internet has 3.17 billion users
  • 91% of retail brands use more than 2 social media platforms
  • The total advertising revenue of all social networks worldwide in 2015 totaled 25.14 billion U.S. dollars
  • Facebook is the most popular social network worldwide with 1,870 million active users. Its also the most engaging social platform
  • The top 3 marketing strategies are blogging (65%); social media (64%); and case studies (64%)
  • Snapchat users watch over 10 billion videos everyday
  • More than 400 million Snaps are sent every day and 8,796 photos are shared on Snapchat every second
  • Snapchat has 158 million daily active users
  • Instagram has over 600 million monthly active users
  • 20% of internet users use Instagram
  • LinkedIn has 467 million users
  • YouTube has over a billion users
  • The number of channels earning six figures per year on YouTube is up 50% y/y
  • More than half of YouTube views come from mobile devices